Tips On Choosing A Professional Food Photographer

 

We are visual creatures; before tasting with our mouth, we taste with our eyes. The more alluring a dish looks in an image, the more tempted we will be to order it. And it is the job of a professional food photographer to turn even something as mundane as a bowl of milk and cornflakes into something that looks as tempting as food for gods! So, if you are in the food industry business, it is particularly important that you hire a good food photographer as the first investment of your business. A good professional photographer in this field will not be cheap, but it is an investment worth every penny you spend. But how do you find a good one? Here are some tips to help you out.

Experience: Like any profession, experience counts very much in this field. And by experience, it doesn’t mean experience as a photographer, but experience in this particular field. That is because food photography is not like other fields. The models of the shoot are firstly immovable, you can’t ask them to pose! Then, pictures have to be taken within a fraction of a second to capture certain aspects of the food. Hence, the more experienced the photographer is in this field, the better it is for you.

Portfolio: The portfolio of a photographer is the most important thing. So, before you hire someone don’t forget to go through their portfolio. Most photographers in this field will have a style unique to them and you have to see through various assignments he has done to notice that. If that fits into what you are looking for, go ahead and start talking with him or her. Otherwise, start looking at another portfolio.

Ask for a recommendation: Working with a photographer is not an easy job and if you are not comfortable, it will ruin your food photoshoot. So, when you have selected a list of photographers, don’t forget to ask for a recommendation. Or you can ask recommendation from someone whose food images you especially love. Personal reviews are important and choose only those whose working style gels with yours.

Don’t forget to interview them: Once you have a shortlist of food photographers, don’t forget to interview them (apart from looking at their portfolio) before selecting one. Remember, this is going to be an especially important investment for your business, so plan only after strong due diligence. When talking with them, there are some points you need to be clear about from the beginning. This includes:

·         The type of props: It is important to know what kind of props the food photographer london is going to use for your shoot and also why.

·         Will there be a food stylist: A food stylist is another important professional you need while doing food photography. Sometimes, the photographer may have one in his or her team or may recommend one. Or you can find one of your choices.

·         Location: An important aspect as it will matter very much on how the ultimate images come out. Also, if it is not in your business venue, you will need to prepare the foods to be photographed and transported to the location.

·         Backup: Anything can go wrong during a shoot; from equipment failure to the photographer being unavailable. So, ask in advance what the photographer's up plans are.